Amplify Shared Experience
Building Amplify's First Unified Accounts, Login, and Licensing System
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Amplify had no single login ecosystem. Every program managed accounts, class creation, and licensing independently and internally — which meant significant manual effort to monitor, control, and manage access across products. There was no way for a user to sign up on their own or browse available content; everything ran through internal processes.
The technical design work was hard. The organizational alignment was harder. Solving this meant getting multiple product teams and leadership — each with their own systems, priorities, and assumptions — to agree on what a unified experience should even look like, and what could realistically be shared across products.
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I led design for this effort with a small team, partnering closely with leadership across product lines to build consensus on a shared system. This wasn't just a design execution problem — much of the work was using design artifacts (research, flows, prototypes) as the vehicle for getting disparate teams aligned on a single direction.
I was also primary researcher and designer for the self-service sign-up experience — early concept work that explored how users could discover and purchase Amplify content directly, without manual account provisioning. That work laid the foundation for self-serve signup, which fully launched later as the platform matured.
Conducted research and stakeholder interviews across product teams to understand how each program was independently handling accounts, licensing, and entitlements
Designed and led alignment sessions with product leadership to build consensus on a shared account and login model
Designed the cross-product login and authentication MVP, along with the teacher home screen, class creation, and program/user settings experience
Designed administrative reporting tools to give internal teams visibility across the newly unified system
Led early research and design exploration for self-service sign-up — investigating how individual users could sign up for and purchase Amplify products without manual intervention
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The unified accounts, login, and licensing system shipped across Amplify's programs, replacing what had been a fragmented, manually managed process with a single shared infrastructure. This significantly reduced the manual overhead previously required to manage accounts and licensing product-by-product.
The self-service sign-up research and design didn't ship immediately, but it established the direction that the platform built toward as self-serve signup launched in a later phase.
Design Direction
Notes and Ideas
