Chartwells Higher Ed

Rebranding a Campus Dining Program at Bowling Green State University

  • Chartwells, the dining services provider for Bowling Green State University, needed a cohesive new brand identity across all of its dining centers on campus. Signage, promotional materials, and marketing collateral were inconsistent across locations — the brand needed to feel unified, professional, and welcoming across a large, multi-location campus environment.

  • As Lead Graphic Designer, I led the rebrand of Chartwells' dining centers across campus and managed ongoing design support from web developers and interns.

    • Developed new branding and visual identity for dining centers across the BGSU campus

    • Designed signage systems for multiple dining locations

    • Created promotional and marketing materials to support campus dining programs

    • Managed and directed design support from web developers and interns to maintain consistency across outputs

  • A unified brand identity across Chartwells' BGSU dining centers, with a consistent visual system that worked across signage, print, and promotional materials campus-wide. Also an early proving ground for directing other contributors toward a shared design standard.

 
 
 
 
 
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